My Cabinet Factory
After many years and successful business growth it was time for My Cabinet Factory to refresh their visual identity and develop a comprehensive and cohesive brand design that reflects the quality of their products and services, aligns with their goals, and elevates their communications and engagement with the surrounding community.
The intertwined “MCF” (monogram) logomark combined with the simple, yet refined, wordmark as the primary logo. The color palette has a rich and bold, American-feel that says genuine, warm, classic, and hardworking. To capture the essence of the ‘American Made’ spirit, I incorporated imagery of the craft and skill of the makers as well as the tools in action as the cabinets are custom made, coupled with photography of the home’s new space after installation.
Brand Photography by Lauren Liz Photo
Brand Photography by Lauren Liz Photo